About Us

Primary Finance Group is a team of highly experienced debt finance specialists, with decades of experience in a range of funder and client-side roles. Over the years, we’ve earned an excellent track record for arranging debt solutions for businesses of all sizes across a wide variety of sectors. We fully understand what it means to run a business and our experience in not only arranging but also lending and utilising debt finance facilities, means that we’re in a perfect position to provide tailored solutions for your business.

Our experienced team works on your behalf to structure, negotiate and deliver sources of debt funding from a wide range of lenders extending beyond just the high street banks. We have access to an array of funders, from traditional institutions and finance companies to alternative debt providers. Our knowledge of the market enables us to identify and tailor the best solutions for your business. Whatever your requirements, Primary Finance Group is on hand to help with solutions ranging from asset-based lending to other, more niche forms of debt finance.

Understanding Your Needs

At Primary Finance Group, we’ll work in partnership with your business to understand what you need and what you want the future to look like. Only by understanding your unique requirements can we build a tailored debt funding solution to get you to where you need to be. We’ll produce an individually tailored finance proposal designed to meet whatever requirements you may have, whether they be refinancing, growth, acquisition or turnaround.

Why Choose Primary Finance Group?

• Unwavering focus on and dedication to ethical and best practices.
• Demonstrable track record of arranging complex, scalable and timely debt finance solutions.
• Access to an extensive range of debt funders, including high street, second- and third-tier lenders and specialist funds.
• Proven ability to deliver funding for a variety of situations, such as cashflow enhancement, acquisition/growth and turnaround.
• Here to support your strategic objectives, or to help you react to an unplanned and urgent needs.
• We work with businesses ranging from SMEs to corporate multinationals.
• Experience of working with private equity-backed companies and aligning to their objectives.
• We do the heavy lifting – we search the market, identifying and assessing the most suitable funders for your business
• Ability to leverage high-value debt market expertise and knowledge capital.
• Fully independent with clear shared goals.
• Carefully managed debt market engagement.

Our Ethos

Our ethos is centred on honesty, integrity and fairness – three core principles that form the bedrock of our business. We pride ourselves on our responsible and professional service, treating our clients fairly and with respect, and our dedication to ethical and best practice.

We always endeavour to provide the service we have agreed upon to the best of our ability, without exception.

Primary Finance Group is pleased to continue to support the SME sector and our introducers whose business we highly value via our Primary Asset Finance brand. Through PAF, our dedicated Vendor and Asset Finance team are geared up to provide dedicated support through finance quotes and market searches to identify the best finance options we can find. Please click on the Primary Asset Finance logo to access the team directly.

Our History

Originally founded by Phil Betts in 2005 as a partnership Primary Asset Finance has grown steadily in the years since. Fellow Director Neil Taylor came on board in 2011 with the business converting to limited company status on 2017. The Primary Finance Group trading style launch in 2019 also captures the company’s breadth of activities and other brands, notably Primary Asset Finance. The PFG team now stands at 7 with local coverage from Scotland down to the South and East of England – see timeline below.